How does PageSpeed affect your website?

Facts

PageSpeed can be defined as the speed at which the content found in webpage loads. Most people assume that page speed is the same as “site speed,” but site speed, on the other hand, refers to the page speed for a certain number of pages viewed from a given site. Page speed is also referred to as the “time to first byte” or “page load time”. Time to the first byte is defined as the time taken by your browser to get the first byte of data from a given web server. On the other hand, page time load refers to the page’s duration to fully display the content found in specific web pages.

To have a substantial ranking and earn good money from your website, you need to address some essential factors. The page speed being one of those crucial factors. While Google seems to reward a fast-ranking webpage, it won’t hurt your rankings drastically, unless your website is prolonged. According to a statement released by Google in 2010, only 1% of the global search engine results were penalised using the page speed metric.

Factors affecting PageSpeed

Web Host: Actually, your host performances depend on the price you are ready to give. Beware of cheap hosts they might inconvenience you with low page speed performances in the future. When picking a web host, take into consideration the size of your business.

Complicated theme: Themes have different sizes. The theme you choose will definitely affect the performance of your website and its loading time. Actually, some themes are pretty heavy and will lower your page speed if they contain too many effects and designs.

Ads: Besides bothering your visitors, a bunch of ads will lower your page speed.

HD images: Some HD images can seriously lower your page speed. The better option would be compressing your images under PNG; this doesn’t interfere with the quality it just reduces their weight. The JPEG option is also optimal for pictograms and logos.

Additional Widgets: Social buttons, comments area, calendars, or other widgets impact your page speed.

HTML/ CSS codes: Your HTML/CSS code impacts your load time. To increase your page speed, you need to clean up your codes.

Guest Videos: Video from outside websites can be valuable but can also lower your page speed. Save time by saving the videos on your host.

Before you run PageSpeed Test

In this section, we will look at how to perform a website speed test properly. Before you start the test itself, you should make sure of a few things:

  1. Caching
  2. CDN (Content Delivery Network)
  3. Web hosting
  4. Image optimisation

A few other things you can do to speed up your site are minifying resources (CSS, JS, HTML), setting up HTTP/2, removing render-blocking JavaScript, and enabling pre-connect, prefetch and preload.

If you don’t know how to do this, you should definitely consult your web developer or host provider.

Prefetch & Preconnect

Check Speed Test Location

When performing a speed check test, you must choose the closest location to your site server. This is important because the tools offer different location options for testing. The main reason why we recommend this is that the site server location and the test can affect the test results together.

So if it takes two seconds to load your site and the server is in London, UK, it may take five seconds for your site to load from another location, such as Germany, due to network latency. By maintaining the same placement, you can keep these factors constant and get consistent speed test results.

More is Good

Here we mean that performing a speed check test multiple times is definitely not a bad thing. It is also more than likely that the results will differ each time you take the test. You mustn’t give up and deal with if your page loads for more than 20 seconds. With that in mind, try loading your site in different browsers to get a better idea of the user experience. Forwarded, if your page or the content itself is not loaded, the user will not load the page several times in a row but will switch to another link.

Don’t forget Internal Pages

Many site owners forget that it is also necessary to test the internal pages of the website. Because there is different content with different sources on each of the internal pages, the page speed will differ.

Best Test Tools To Use

Let’s Use A Crawler

Since it is not always possible to perform a speed check using tools on all pages, there is one more option: using a site crawler. As far as crawlers are concerned, it is possible to perform a more accurate test with them, so you will have a better overview of how your site performs and where exactly optimization is needed. You can take any page for this test; for example, we can recommend Oncrawl.

Conclusion about PageSpeed

Site Speed game plays a huge role when we focus on driving conversions and users. We can guarantee that the user himself will not wait more than a few seconds to load the page. Google is also known for offering the best user experience on the Internet at all times. Focus on making your site as fast as possible, so you can keep users and Google happy.

After all, the most important is the user experience in our real world and not all the numbers that the tools show you. Keep your site fast, and you will get more conversions.

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