In the previous blog, we said a little bit about what e-commerce is, what its basic types are. Today we will discuss something about how to start an e-commerce website from scratch.
Due to the current situation, many sellers close stores, and a part has switched to online sales to at least somehow retain clients and income. In the past, shopping online was a luxury, but today, it is a matter of course.
So let’s see on what you should concentrate your focus on if you are starting e-commerce from scratch.
1. Domain name
If you already have an existing store or brand, choosing a domain name will be easier. However, if you start from the very beginning, think about what you offer to your customers, what services and products you sell. You should create something catchy, short and original, which attracts the customer so they will remember you. Start creating your brand identity immediately.
2. Website design
As with the name of the domain, the design of the site should leave something in the visitor. It should be an experience, maybe something funny or play on customer’s feelings. You need to focus on your target market and adapt the overall look. It should not be forgotten that the website should be fast, simple, clear, easy to use and, last but not least, mobile-friendly and SEO optimized.
3. Fast & clear
It is essential to keep everything as clear as possible; you shouldn’t forget detailed product descriptions. The more you can describe, the better. Even if a picture is attached, it doesn’t matter! Describe the colour, material, size and instructions for use. You have to convince the client that the product you are offering is the one and exactly what they are looking for. It is definitely worthy of having the possibility of searching on the site so that the customers can get to what they’re looking for faster. The speed of the page, like all the things mentioned before, is one of the most important aspects of the website. Would you stay on the site and continue shopping if the loading took you an unbelievably long time, or even if the website stopped responding to you just before payment and you had to go through the whole process again? I would not!
In today’s online world, an unsecured site poses a risk to the customer. Therefore, if your site is not secured, you could lose many customers because they would have security concerns when paying or entering personal information. You can read more about Secure Socket Layer and website security here.
5. What platform is the best for e-commerce?
The question of price is definitely interesting for everyone. How much is a reasonable price? The design and development of the site can normally range from £ 3,000 up to £ 9,000. To this are added fees for maintenance and additional services. However, we at MKKF will surprise you with our price for the E-shop package where the price starts from £ 249/month.
Many things can be confusing so we are here for you and we will be happy to answer all your questions.