0
+
Pageviews neutralised
0
+
Trees planted globally
0
+
Metric tons of CO2 offset
0
Environmental projects supported

Web Design: The Importance of Personality and Style

Reading Time: 4 minutes

Table of Contents

There are many different ways to design a website. Some web designers prefer minimalistic designs with simple colours and shapes, while others want lots of colour and graphics for their website’s visitors. The most important thing is that you find the right style for your company’s personality to be easily recognized by potential customers who browse the internet.

What is personality?

Personality can be defined as an individual’s characteristics, which are used to describe their unique traits. It is what makes one person different from the next. Therefore, personality has a significant role in how well your website will perform for visitors and search engines alike when it comes to web design. The top three things that draw people towards websites are style, content, and navigation.

What is web design all about

Style it!

In the world of graphic design, there are several styles that one can choose to adopt when making changes to their website’s visual appearance. Some popular choices include Retro Futurism, Flat Design, and Skeuomorphism. While each style has its own set of pros and cons regarding how well users receive it, it’s best to choose a style that fits your brand and its personality.


Flat design is the current reigning champion in popularity. Flat designs tend to feel cleaner and more modern than other styles like Skeuomorphism, making them very attractive for companies looking for future growth. They also typically run faster than different styles, which is ideal for mobile websites.


On the downside, flat designs can come across as being a bit cold and sterile. Some companies want their website to feel more welcoming through personality, so they choose a different style that may not be quite as “on-trend” but fits the image of what the company wants their customers to experience.


Different styles can also be used in different ways to convey personality. For example, gradients and textures are popular choices for e-commerce sites that want their site visitors to feel like they’re purchasing from an established company with a long history. On the other hand, companies looking towards growth may choose flat design since it’s clean and modern.


Regardless of what style you choose, make sure it fits your company’s personality or image before changing your web design. If people visit a site that feels cold and sterile, they may not stick around for very long. These days, companies are competing with each other more than ever across all industries thanks to the internet. People have a lot of choices online, so you want to make sure your site stands out from the rest!


Some companies will go for more than one style to convey different things depending on what they’re trying to accomplish. For example, it’s common practice and perfectly acceptable for e-commerce sites selling physical products like clothes or shoes to use photography to convey style while using flat design for their main sections.

Different types of audience

For example, some people believe that the most essential aspect of a website is its content. Everything else should be secondary. These individuals often prefer effortless and minimalistic designs with few colours and no overcomplicated features or elements on the page itself. People like this would instead focus on what they want to say than how they will say it.


Other people believe that the design is just as important, if not more so, than what you say in your site’s content. This second group of individuals usually prefers flashier and exciting designs with bright colours, loud images, or videos to draw attention to their sites. People like this want you to see how amazing they are and what they can do for you before even reading one word.


Then some people believe that the design and content should come together to form a cohesive unit; it’s impossible to separate them from each other. As a result, they tend to create sites with unique imagery and interesting graphic elements while at the same time not forgetting that these images need to act as a frame for your site’s content.


Finally, some people believe that the design of their sites needs to reflect their personalities and/or styles to properly showcase them or what they stand for. These individuals usually create unique themes and images that give off an aura of creativity; this is especially true for artists and musicians.

What is web design all about

Conclusion

When it comes to web design, the rules of thumb are as different as designers themselves. A website’s style and personality need to match its audience to continue browsing on the site. This can help traffic and sales conversions since people feel more comfortable when things look familiar and intuitive. In addition, different types of styles and personalities can attract different types of people.


A lot of attention is paid to the visual aspect, but it’s also vital for the writing style and language used in content on a site to match its target audience. For example, an e-commerce site selling fashion accessories will have very different content from one selling technical equipment or industrial supplies.


The function of a website is to communicate information, but the way it does so should be tailored for its intended audience to engage them most effectively. This means that web designers who are good at their jobs need to have diverse personalities themselves and put themselves into different shoes when conceiving designs with alternative personalities.

brand awareness for small business

What is Brand Awareness in Web Design?

If you’re looking to promote your services or products, then you need to have a strong web presence. Find out how having an effective website design can help build consumer trust and improve your company’s brand awareness.

Read More »