The Greenwashing Epidemic: The Continued Struggle of "Ethical Corporations"

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Greenwashing is a word that has been around for decades. However, it’s still being used to describe the unethical practice of companies trying to paint themselves as “green.” It’s not just about misleading consumers anymore.

In this blog post, we’ll discuss how green corporations have the responsibility to ensure they don’t deceive their customers by using wring tactics, what can be done about it, and how you can avoid getting duped into believing that your company or favourite product is ethical when they’re not!

Greenwashing - definition

Companies need to be aware of their impact on the environment and society. Greenwashing occurs when a company falsely claims or implies that its products, practices, policies or initiatives are environmentally friendly. It’s all about making money while pretending they care for our planet. Unfortunately, it hurts many people because corporations aren’t transparent with what goes into their products or what they are doing to our environment.

Although many companies make an effort, there are a few things you need to know before assuming that a company is trying to do their best for the environment.

How to spot Greenwashing

When assessing whether or not a company cares about sustainability and ethics is who they have as advisors on these issues, the first thing you should look at. It’s essential to be critical of who they have on their board and whether they are experts in the field or just individuals who could be considered “token” appointments.

When evaluating if a company is serious about their sustainability claims or not, it’s essential to look at more than just what they say; you must also consider what they do. Unfortunately, it’s widespread that companies claim to be ethical but won’t actually follow through with their claims.

Also, it’s important to remember that even if a company doesn’t claim anything about the environment on their website or in any other public forums, they could still practise sustainable and ethical practices. There is no way to know for sure unless you personally buy from them or do research into what exactly they are doing.

When you buy from companies that have greenwashed their reputation, it’s important to remember that the company is only trying to sell you something. They are not your friend or family member, and they don’t care about what happens to you after making a purchase.

Their business practices might be sustainable, but they are probably not very ethical if no public evidence supports them.

If you want to make sure the company you buy from is sustainable and ethical without having them claim anything about their practices online or in public forums, try asking for information on what exactly they do that makes them so “green” or if there is any evidence that backs up these claims. If they refuse to provide that information, it’s probably not a company you should buy from.

Overall, the best way to avoid being greenwashed by companies is to do research before buying anything. It can be difficult for consumers to find ethical and sustainable products and services because of how many companies claim those things without actually backing them up. However, take the time to research companies and their board members. You will be able to find out whether or not they are truly sustainable and ethical without telling you anything about their practices.



Greenwashing can be confusing for readers because most people believe that if a company claims they’re green, it must mean they care about saving our planet. However, frequently this is not the case. It can be hard to understand what companies are saying about their business practices because there are so many different terms used for them to appear more environmentally sound, which leads people into believing that they’re doing something good when in reality, it might just be a marketing ploy or even worse – utterly false information.

How to aviod Greenwashing

There are multiple ways to avoid greenwashing, but the most important thing is to understand that all corporations are interested in making money. Therefore, if they can claim their product has a positive impact on people and nature while still being profitable, it is even better for them.

However, the best way to avoid greenwashing is to do research and find out what ingredients are present in a product or service and if they have positive effects on people and the environment. In addition, it’s important to remember that not all corporations engage in this practice with bad intentions; some just don’t realize how harmful it can be when their product or service is misrepresented.


How can corporations ensure they don’t deceive their customers by giving the impression that they are environmentally friendly? This question should be answered, but unfortunately, it’s a struggle for many companies to ensure they aren’t deceiving their customers.

Corporation messaging to avoid greenwashing has been an ongoing issue. The word “green” was added into products that include minimizing environmental claims, using layman terms to describe green initiatives and avoiding superlatives. Greenwashing has occurred for many years in the consumer industry, including energy companies like Shell Oil Co., which used misleading language about their contributions towards renewable energy while continuing its high-cost oil extraction processes.

This created an issue for companies that were actually making efforts to be environmentally friendly. Using the term “green” rather than sustainable, renewable or eco-friendly has become a way of identifying greenwashing. Greenwashing is also under attack by consumers who are becoming more knowledgeable about environmental issues and want transparency from corporations on preserving nature.

What can companies do to avoid Greenwashing?

  • They should be open about what they are doing instead of trying to deceive people.
  • They should prioritize the environment and make it a part of every aspect of what they do. It will not be adequate to just add some green initiatives without actually making them a priority.
  • They should communicate with customers instead of being secretive about their efforts or intentions. That way, everyone can work together towards more sustainable goals.


The greenwashing epidemic is a real struggle for ethically minded, sustainable companies. That’s because it’s challenging to differentiate between what can be considered “green” and what might just be marketing speak. This post has provided some tips on how to spot the difference between actual sustainability practices and those merely trying to sell something (i.e., greenwashing).


We hope these insights will help you make more informed decisions about your purchase or business choices moving forward – and let us know if we missed anything!


What do you think of this trend? 


Have any thoughts on how we should combat greenwashing in our society? 


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