Creative agencies are often focused on the creative side of things. However, they often forget that their clients rely on them for decisions that affect the company and the environment. Therefore, creative agencies should know about carbon neutrality, which has important implications for their current and future clients.
In today’s world, people are more aware of the environment. As a result, marketers and business owners need to consider how their work will affect the environment. One way is to do social media campaigns, which might inspire others to do the same thing. Another way is by using podcasting. Website development should also be done better for the environment by being more careful in what they use in building sites and for content management systems.
In this blog post, we’ll explore some strategies creative agencies can use to go green while staying competitive in today’s digital marketing landscape.
Read more about how you can make your agency carbon neutral with these tips!
Why do you need to know about carbon neutrality
1. Sales reps are the client’s trusted advisors
The carbon footprint of your agency’s work goes beyond the carbon emissions of your office space and equipment. It also extends to your client-facing activities and business development.
Carbon neutrality is essential for sales representatives. They will hear about carbon problems from their clients, and they will be the trusted advisors to the company. They can also teach their company about how to be more environmentally friendly.
2. Creative agencies need to stay competitive in a carbon-neutral world
Many of your competitors will transition into carbon neutrality by 2030. So by going carbon-neutral now, you’ll become a market leader and stay ahead of the carbon neutrality curve.
3. Carbon neutrality supports the agency’s brand and culture
Going carbon-neutral reflects positively on your agency, showing prospects and clients that you care about the future of our planet. It’s also an opportunity for agencies to highlight their green initiatives and showcase their environmentally friendly focus.
4. Creative agencies can’t ignore carbon emissions from supply chains
Every time you buy something, the company that makes it will have extra carbon emissions. You are a carbon-neutral agency, so try to find companies with fewer carbon emissions when purchasing things for your organisation. This would help with the environment.
5. Creative agencies can drive online sales with carbon neutrality
As lead generation experts, you know that carbon neutrality is a driver of sales. So when lead generation agencies go carbon-neutral by purchasing carbon offsets, they drive sales in their local communities while creating carbon-neutral online content.
How creative agencies can implement carbon-neutral strategies in their workflow
Offset carbon emissions for your office space
One of the most straightforward carbon-neutral strategies creative agencies can implement is carbon offsets. There are three ways you can offset carbon emissions from your agency:
- Offset carbon from your office space by planting trees in a local park
- Create carbon offsets through carbon-neutral web design and social media marketing services
- Purchase carbon offsets
Create carbon-neutral content on social media and the web
You can reduce carbon emissions at every step of the content development process. For example, use carbon-neutral strategies like carbon offsets, carbon offset events, and carbon credits. Here are some examples of how to reduce emissions when you are designing or marketing your website:
- Use a design that uses less energy for example an off-site server or CDN
- Find ways to use less power like reducing images in your presentation
- Replace inefficient technologies with ones that consume less power like LED lights
Carbon-neutral creative agencies can also partner with local merchants to create new revenue streams. By developing a partnership between the agency’s clients, partners or prospects and relevant retail locations (e.g., eco stores), you’ll be able to attract new customers and provide a value-added service for your existing clients.
Creative agencies are often on the front lines of social change. It is up to these innovative teams to create campaigns that resonate with their customers and spur action for positive societal changes. Carbon neutrality is one way you can make a difference in your business while continuing to do what you love-create!
Implementing carbon-neutral strategies into your workflow will not only help protect our environment but may also have an impact on how people perceive your agency’s brand. Therefore, we invite all creative agencies and businesses who want to take this next step towards environmental responsibility to contact us to discuss ways carbon-neutral practices could benefit them.
What are some of the steps you plan on taking? Let’s talk about it together!