What are the most essential qualities that digital marketers need? Creativity, analytical skills and a strong understanding of internet marketing. But what about knowing how to create an effective landing page or how to optimise your site for SEO? These two factors can significantly impact conversion rates for any business trying to increase its online presence. In this blog post, we will discuss 5 ways you can do just that!

1 Optimise Your Forms

For service businesses, contact forms are typically the primary means of communication. It can be a significant commitment to fill out the form for some customers, so your customer should know what happens after submitting their information. That’s why we’ve created an easy-to-follow process for you and have made sure that there is no risk in providing us with this valuable data!

Designing a form for your website is not as simple and obvious as you may think! There are several points to analyse, such as the number of fields, wording on buttons, colours – simply put: there’s always something new to consider. This article covers some strategies that will help optimise your forms to get better results from users.

One thing worth mentioning is making sure data coming in through these forms is valid; this can be done with automatic filters like checking if an email address exists before submitting or only allowing one answer per question (yes/no). With intentionality behind each element on the screen, it becomes more engaging, which helps increase conversions!

2 Include Clear Calls To Action

Calls to action are the vital element of digital marketing. They convince people and provide a way for them to take action by following your links, images, animations etc. A/B testing helps find which kind is most effective in achieving conversion data you want, so don’t forget about it!

3 Create Marketing Community

Harness the power of communities to build long term relationships with your customers. They can provide a sense of belonging, which creates User Generated Content that speaks for itself.

If you want better conversions over time, it is essential to gain trust from potential clients. This strategy helps by providing them with community spaces to create their own content about how much they like what you offer or services. This builds up more credibility on social media when people see all these reviews saying good things about your company, even if only written publicly online. Still, so many other times we have seen someone vouching for something publically such as an event or restaurant there because s/he knows firsthand the experience was great.

4 Be Mobile Friendly

By now, it’s not enough to have your campaigns viewable on desktop computers. The majority of internet traffic is coming from mobile devices, and they are only getting more popular by the day. If you want people who use these types of devices as their primary means for accessing the world wide web to see what you’re putting out there, then you need everything that goes into your campaign prepared with all device formats in mind – smartphones, tablets and desktops alike!

5 Create Content That Attracts Traffic

The best content marketing tactics are not just a temporary course. These strategies help bring quality movement made up of users engaged in your goods, brand and area. When designing this type of content, consider the following:

1) Develop an original idea that is relevant to readers
2) Create engaging copy using short sentences or bullet points
3) Make it easy for them to take action

Updating older content can be a tedious task, but it is well worth the effort. Just check through what you have already created and make any updates necessary to keep your product fresh in people’s minds. For example, if I had videos on my website before, now they are just sitting there. Not being utilised as much because of their lengthiness. Instead of having one video for 10 minutes or more with limited information included within its duration, breaking it up into multiple mini-videos like 2-minute clips would do wonders! This will help create new interest from users who might have glossed over previously due to how long some posts may become when watching them all at once without interruption – this also applies with articles.


In this blog post, we’ve discussed 5 ways to optimise your website and digital marketing strategy to increase conversion rates. If you have any views on these topics or other areas of online marketing that interest you, let us know in the comments below!

We love hearing from our readers and would be happy to answer any questions that come up.

Leave a Reply